紙制品

Paper Products

白卡紙/灰卡紙：常用于高端禮盒，表面光滑，適合印刷復(fù)雜圖案。

White cardboard/grey cardboard: commonly used in high-end gift boxes, with a smooth surface, suitable for printing complex patterns.

瓦楞紙：輕便且抗壓，適合運輸保護，多用于外箱或內(nèi)襯。

Corrugated paper: lightweight and pressure resistant, suitable for transportation protection, often used for outer boxes or inner linings.

特種紙（如牛皮紙、藝術(shù)紙）：質(zhì)感獨特，適合環(huán)?；驈?fù)古風格設(shè)計。

Specialty paper (such as kraft paper, art paper): with a unique texture, suitable for environmentally friendly or retro style design.

食品級紙漿模塑：可降解，用于糕點、水果等內(nèi)托。

Food grade pulp molding: biodegradable, used for inner lining of pastries, fruits, etc.

木質(zhì)材料

Wood materials

竹木、松木等天然材質(zhì)，適合高端禮品（如茶葉、紅酒），但成本較高。

Natural materials such as bamboo, pine, etc. are suitable for high-end gifts (such as tea and red wine), but the cost is relatively high.

金屬材料

Metallic materials

馬口鐵盒：密封性好，常用于茶葉、餅干、巧克力，可重復(fù)使用。

Makou tin box: with good sealing, commonly used for tea, biscuits, chocolate, and can be reused.

塑料

Plastic

PET、PP等食品級塑料，透明材質(zhì)適合展示內(nèi)容物，但環(huán)保性較差。

PET, PP and other food grade plastics are transparent materials suitable for displaying content, but their environmental friendliness is poor.

復(fù)合材料

compound material

紙塑結(jié)合、金屬與紙結(jié)合，提升功能性與美觀性。

Combining paper and plastic, metal and paper to enhance functionality and aesthetics.

二、禮盒結(jié)構(gòu)設(shè)計

2、 Gift box structure design

開合方式

Opening and closing method

翻蓋式、抽屜式、天地蓋、書本式、磁吸式等，需兼顧便利性和儀式感。

Flip cover, drawer style, top and bottom cover, book style, magnetic suction, etc., need to balance convenience and ceremony.

內(nèi)襯設(shè)計

Inner lining design

卡槽、吸塑托、海綿墊：固定產(chǎn)品，防止運輸中碰撞。

Card slot, vacuum tray, sponge pad: fix the product to prevent collision during transportation.

分層/分格

Layered/Grid

用于組合裝禮盒（如月餅+茶具），提升空間利用率。

Used for combining gift boxes (such as mooncakes and tea sets) to improve space utilization.

異形結(jié)構(gòu)

Alien structure

圓形、多邊形或定制造型，增強視覺吸引力。

Circular, polygonal, or customized shapes enhance visual appeal.

三、印刷與工藝

3、 Printing and Technology

印刷技術(shù)

Printing technology

膠?。哼m合大批量、色彩豐富的平面設(shè)計。

Offset printing: suitable for large-scale, colorful graphic design.

數(shù)碼印刷：小批量定制，色彩精準，適合個性化需求。

Digital printing: Small batch customization, precise color, suitable for personalized needs.

絲網(wǎng)印刷：局部凸起效果（如LOGO、文字）。

Screen printing: Local raised effect (such as logos, text).

表面處理工藝

Surface treatment process

燙金/燙銀：提升奢華感，常用于品牌標志。

Hot stamping/silver stamping: enhances luxury and is commonly used in brand logos.

UV工藝：局部亮面效果，增強圖案立體感。

UV technology: local bright surface effect, enhancing the three-dimensional sense of the pattern.

壓紋/擊凸：觸感紋理，增加包裝質(zhì)感。

Embossing/Embossing: Texture that enhances the texture of the packaging.

覆膜/過油：保護印刷面，防潮防刮。

Film coating/oil coating: protects the printing surface, prevents moisture and scratches.

特殊工藝

Special craftsmanship

鏤空窗口：展示內(nèi)裝食品，吸引消費者。

Hollow window: Display interior food and attract consumers.

激光雕刻：木質(zhì)或金屬禮盒上雕刻精細圖案。

Laser engraving: Fine patterns are engraved on wooden or metal gift boxes.

四、設(shè)計核心要點

4、 Design Core Points

品牌元素融入

Integrating brand elements

LOGO、品牌色、IP形象需突出，強化品牌認知。

LOGO、 The brand color and IP image should be highlighted to strengthen brand awareness.

色彩與圖案

Color and Pattern

節(jié)日主題（如紅色春節(jié)禮盒）、自然元素（如茶葉禮盒的綠色系）。

Festival themes (such as red Spring Festival gift boxes), natural elements (such as green tea gift boxes).

文化內(nèi)涵

Cultural connotation

結(jié)合傳統(tǒng)節(jié)日（中秋、端午）、地域文化（如景德鎮(zhèn)陶瓷禮盒）。

Combining traditional festivals (Mid Autumn Festival, Dragon Boat Festival) and regional culture (such as Jingdezhen ceramic gift boxes).

實用性與環(huán)保

Practicality and Environmental Protection

設(shè)計提手、可重復(fù)利用（如鐵盒改收納盒）、使用可降解材料。

Design handles, reusable (such as converting iron boxes into storage boxes), and use biodegradable materials.

信息清晰

Clear information

食品成分、保質(zhì)期、生產(chǎn)商信息需符合法規(guī)要求。

Food ingredients, shelf life, and manufacturer information must comply with regulatory requirements.

五、法規(guī)與安全標準

5、 Regulations and safety standards

食品接觸材料安全

Food contact material safety

必須符合國家《食品安全國家標準 食品接觸材料及制品通用安全要求》（GB 4806系列）。

It must comply with the national food safety standard "General Safety Requirements for Food Contact Materials and Products" (GB 4806 series).

包裝標識規(guī)范

Packaging Identification Specification

生產(chǎn)日期、保質(zhì)期、配料表、SC認證標識等需清晰標注。

The production date, shelf life, ingredient list, SC certification mark, etc. should be clearly marked.

環(huán)保法規(guī)

Environmental regulations

限制過度包裝（如《限制商品過度包裝要求》），提倡減量化設(shè)計。

Restricting excessive packaging (such as the "Requirements for Restricting Excessive Packaging of Goods") and advocating for reduced quantity design.

出口要求

Export requirements

符合目標國標準（如歐盟的REACH、美國的FDA認證）。

Compliant with target country standards (such as REACH in the European Union and FDA certification in the United States).

六、應(yīng)用場景與案例

6、 Application scenarios and cases

節(jié)日禮盒

Festival gift box

中秋月餅盒、春節(jié)年貨禮盒、端午粽子禮盒。

Mid Autumn moon cake box, Spring Festival gift box, Dragon Boat Festival Zongzi gift box.

婚慶/伴手禮

Wedding/Companion Gifts

喜糖盒、定制巧克力禮盒，注重喜慶元素。

Happy candy box, customized chocolate gift box, emphasizing festive elements.

商務(wù)禮品

Business gifts

高端茶葉、紅酒禮盒，設(shè)計簡約大氣。

High end tea and red wine gift boxes with simple and elegant design.

地方特產(chǎn)

Local specialties

通過包裝突出地域特色（如云南鮮花餅、新疆干果）。

Highlight regional characteristics through packaging, such as Yunnan flower cakes and Xinjiang dried fruits.

七、行業(yè)趨勢

7、 Industry Trends

環(huán)保化

Environmental Protection

可降解材料（如甘蔗渣紙漿）、無油墨印刷、減少塑料使用。

Degradable materials (such as sugarcane bagasse pulp), ink free printing, and reduced plastic usage.

智能化

Intelligentization

QR碼溯源、AR互動（掃描包裝看品牌故事）。

QR code traceability and AR interaction (scanning packaging to read brand stories).

個性化定制

Personalized customization

小批量柔性生產(chǎn)，支持消費者DIY圖案或文字。

Small batch flexible production, supporting consumers to DIY patterns or text.

極簡風與國潮風并行

Extremely simple wind and China-Chic wind are parallel

簡約設(shè)計迎合年輕群體，國潮元素吸引傳統(tǒng)文化愛好者。

Simple design caters to young groups, and China-Chic elements attract traditional culture lovers.

跨界聯(lián)名

Cross border collaboration

食品品牌與藝術(shù)家、IP合作，打造限量款禮盒。

Food brands collaborate with artists and IPs to create limited edition gift boxes.

八、選擇建議

8、 Choose Suggestions

成本控制：大批量選擇膠印，小批量選數(shù)碼印刷。

Cost control: Choose offset printing for large quantities and digital printing for small quantities.

目標人群：年輕人偏愛創(chuàng)意設(shè)計，中老年注重實用與質(zhì)感。

Target audience: Young people prefer creative design, while middle-aged and elderly people focus on practicality and texture.

運輸考量：易碎食品需加強內(nèi)襯，遠程運輸避免過重材質(zhì)。

Transportation considerations: Fragile food needs to be reinforced with inner lining, and long-distance transportation should avoid heavy materials.

通過合理設(shè)計食品包裝禮盒，品牌不僅能提升產(chǎn)品附加值，還能在市場競爭中脫穎而出，同時傳遞環(huán)保與社會責任理念。

By designing food packaging gift boxes reasonably, brands can not only enhance product added value, but also stand out in market competition, while conveying the concepts of environmental protection and social responsibility.

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