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　　one

　　外賣(mài)包裝需要考量哪些因素

　　What factors should be considered for takeaway packaging

　　餐飲外賣(mài)相較于傳統(tǒng)堂食是一門(mén)時(shí)間和空間都在變的生意。當(dāng)一份外賣(mài)經(jīng)門(mén)店打包，由外賣(mài)員送至消費(fèi)者的手上，外賣(mài)包裝作為餐飲品的承載容器需經(jīng)得起“時(shí)間”和“空間”的考驗(yàn)。時(shí)間上，餐飲品在一定時(shí)間內(nèi)送至消費(fèi)者手上時(shí)仍需保持較好口感，這對(duì)包裝的保溫、透氣、耐油等性能提出了較高要求；空間上，由于用餐場(chǎng)景的變化，外賣(mài)包裝需確保在一定運(yùn)輸距離內(nèi)(通常為3-10km)防止餐飲品撒漏，一定程度上還需承擔(dān)品牌宣傳的功能。但在現(xiàn)有的包裝技術(shù)水平下，能夠完全滿(mǎn)足上述幾點(diǎn)的包裝通常會(huì)成本較高。

　　Compared to traditional dine in, food delivery is a business that is constantly changing in terms of time and space. When a takeaway is packaged in a store and delivered by a delivery person to the hands of consumers, the takeaway packaging, as a container for catering products, must withstand the test of time and space. In terms of time, when food and beverage products are delivered to consumers within a certain period of time, they still need to maintain a good taste, which puts high demands on the insulation, breathability, oil resistance and other properties of the packaging; In terms of space, due to the changes in dining scenes, takeaway packaging needs to ensure that food and beverage spills are prevented within a certain transportation distance (usually 3-10km), and to some extent, it also needs to undertake the function of brand promotion. However, at the current level of packaging technology, packaging that can fully meet the above points usually incurs higher costs.

　　餐飲外賣(mài)包裝除了需要保障優(yōu)良的性能、精美的外觀和適宜的價(jià)格之外，還需要盡可能地實(shí)現(xiàn)綠色環(huán)保，經(jīng)過(guò)妥善處理后，能夠物盡其用或減少環(huán)境影響。

　　In addition to ensuring excellent performance, exquisite appearance, and suitable price, food delivery packaging also needs to achieve green environmental protection as much as possible. After proper handling, it can be fully utilized or reduce environmental impact.

　　現(xiàn)代餐飲品類(lèi)繁多，針對(duì)不同的菜品特點(diǎn)需要商家選用不同的餐飲外賣(mài)包裝。通過(guò)對(duì)餐飲商家、供應(yīng)商、消費(fèi)者的訪(fǎng)談?wù){(diào)研，選取外賣(mài)包裝一般從以下四個(gè)維度衡量：性能，外觀，價(jià)格，環(huán)保。如何平衡上述四點(diǎn)，是商家選擇外賣(mài)包裝的關(guān)鍵。

　　There are many types of modern catering, and businesses need to choose different food delivery packaging according to the characteristics of different dishes. Through interviews and research with catering businesses, suppliers, and consumers, takeaway packaging is generally measured from the following four dimensions: performance, appearance, price, and environmental protection. How to balance the above four points is the key for businesses to choose takeaway packaging.

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　　提到外賣(mài)包裝商家和消費(fèi)者都關(guān)注什么?

　　What are the concerns of both food delivery packaging merchants and consumers?

　　通過(guò)線(xiàn)上問(wèn)卷調(diào)查的方式，我們收集了來(lái)自1678個(gè)商家和524名消費(fèi)者關(guān)于外賣(mài)包裝的相關(guān)反饋。其中，參與調(diào)研的商家涵蓋了本次報(bào)告的六大類(lèi)菜品，消費(fèi)者主要為輕中度外賣(mài)使用群體（問(wèn)卷調(diào)研中，67%的消費(fèi)者每周點(diǎn)1-5次外賣(mài)）。

　　We collected feedback on takeaway packaging from 1678 merchants and 524 consumers through an online questionnaire survey. Among them, the surveyed merchants covered the six major categories of dishes in this report, and the consumers were mainly the light to medium delivery user group (in the questionnaire survey, 67% of consumers ordered 1-5 takeout times a week).

　　1. 商家

　　1. Merchants

　　本次參與問(wèn)卷調(diào)研的商家涵蓋的品類(lèi)有：(1) 冰涼甜點(diǎn)、水果撈；(2)輕食、沙拉、健康餐；(3)西式點(diǎn)心、蛋糕、糕點(diǎn)；(4)咖啡、茶飲、奶茶、果汁；(5)餃子、包子、壽司、餅類(lèi)；(6)粥品。

　　The categories covered by the participating merchants in this survey include: (1) cold desserts and fruit scoops; (2) Light meals, salads, and healthy meals; (3) Western style Dim sum, cake, pastry; (4) Coffee, tea drinks, milk tea, fruit juice; (5) Dumplings, buns, sushi, and pancakes; (6) Congee.

　　調(diào)研中發(fā)現(xiàn)，商家最關(guān)注包裝的性能，環(huán)保、外觀和成本次之。超70%的菜品出餐溫度和最佳食用溫度在常溫以上，這對(duì)商家使用的餐飲包裝提出了較高的耐熱性和保溫性要求。盡管商家認(rèn)為綠色包裝有利于提升品牌價(jià)值和辨識(shí)度，但成本是制約其推廣與使用的因素之一。另外，商家認(rèn)為包裝的外觀對(duì)品牌宣傳有重要的作用。

　　In the survey, it was found that businesses are most concerned about the performance of packaging, followed by environmental protection, appearance, and cost. More than 70% of dishes are served at temperatures above room temperature, which requires high heat resistance and insulation for the catering packaging used by businesses. Although businesses believe that green packaging is beneficial for enhancing brand value and recognition, cost is one of the factors limiting its promotion and use. In addition, merchants believe that the appearance of packaging plays an important role in brand promotion.

　　商家最關(guān)注包裝的安全性、密封性和保溫性。符合國(guó)家食品安全要求是所有商家最為關(guān)注的，也是商家選購(gòu)包裝的底線(xiàn)。不同的菜品對(duì)包裝的需求不同，粥品的最佳食用溫度更高，對(duì)包裝的耐熱性和隔熱性提出了更高要求；輕食、沙拉、健康餐更關(guān)注包裝打包的便捷程度；西式點(diǎn)心、蛋糕、糕點(diǎn)品類(lèi)還關(guān)注包裝的挺度；含湯水的菜品更關(guān)注包裝的密封性，需實(shí)現(xiàn)防撒漏的功能。

　　Merchants are most concerned about the safety, sealing, and insulation of packaging. Compliance with national food safety requirements is the most important concern for all businesses, and it is also the bottom line for businesses to choose packaging. Different dishes have different requirements for packaging. The best eating temperature of Congee is higher, which puts forward higher requirements for heat resistance and heat insulation of packaging; Light meals, salads, and healthy meals pay more attention to the convenience of packaging and packing; Western style Dim sum, cake and pastry also pay attention to the stiffness of packaging; For dishes containing soup, more attention should be paid to the sealing of the packaging, which needs to achieve the function of preventing spillage.

　　本文由  外賣(mài)打包袋 友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊  http://www.wxzaxf.com/   真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from takeaway packaging bags For more related knowledge, please click http://www.wxzaxf.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.